The following manuscripts will be featured in IJOMFA Volume 7, Issue 1, scheduled for publication on 28 February 2026:

 

Paper 1: Interdependence and Portfolio Analysis of Property Sector Real Estate Investment Trusts (REITs) in Malaysia during COVID-19

Authors: Muhammad Aqhari Azmi, Muhammad Zaim Razak

DOI: https://doi.org/10.33093/ijomfa.2026.7.1.1

Received on 9 April 2025; Accepted on 9 June 2025; Published on 28 February 2026

 

Paper 2: The Future of Marketing: Personalized Customer Engagement through Artificial Intelligence in the Malaysian E-commerce Landscape

Authors: Aaron Aw Teik Hong, Herison Surbakti

DOI: https://doi.org/10.33093/ijomfa.2026.7.1.2

Received on 9 April 2025; Accepted on 13 June 2025; Published on 28 February 2026

 

Paper 3: Influence of Time Management Skills and Technostress on Academic Performance Among the Private University Students: A Conceptual Framework

Authors: Jogtika Ramasamy, Nasreen Khan Thandar Oo

DOI: https://doi.org/10.33093/ijomfa.2026.7.1.3

Received on 9 April 2025; Accepted on 13 June 2025; Published on 28 February 2026

 

Paper 4: Sectoral Shockwaves: Examining Bursa Malaysia's Sector Indices Amid the COVID-19 Pandemic

Authors: Alyssa April Dellow, Hafizah Bahaludin

DOI: https://doi.org/10.33093/ijomfa.2026.7.1.4

Received on 9 April 2025; Accepted on 14 June 2025; Published on 28 February 2026

 

Paper 5: The Impact of Sustainability Orientation and Practices on Financial Performance: A Combined Sufficiency and Necessity Logic Approach

Authors: Pei Yew Mah, Francis Chuah

DOI: https://doi.org/10.33093/ijomfa.2026.7.1.5

Received on 8 April 2025; Accepted on 17 June 2025; Published on 28 February 2026

 

Paper 6: Click, Watch, Buy: Understanding Purchase Intention of Malaysian University Students in the Live Stream Shopping Era

Authors: Ying Tsuen Wong, Siow-Kian Tan, Siow-Hooi Tan

DOI: https://doi.org/10.33093/ijomfa.2026.7.1.6

Received on 10 April 2025; Accepted on 19 June 2025; Published on 28 February 2026

 

Paper 7: Factors Affecting the Adoption of Artificial Intelligence-Driven Wearable Technology in the Malaysian Healthcare Sector: A Conceptual Framework

Authors: Syeda Hafsa Rizwan, Anusuyah Subbarao, Nasreen Khan, Farrukh Ahmed Khan, Shaikh Fazlur Rahman, Nimra Aziz, Syed Muntazir Azhar Shah

DOI: https://doi.org/10.33093/ijomfa.2026.7.1.7

Received on 24 March 2025; Accepted on 1 July 2025; Published on 28 February 2026

 

Paper 8: Understanding the Happiness Journey of International Students Through Maslow's Lens: A Qualitative Study Beyond Academics

Authors: Kyra Law Ley Sy

DOI: https://doi.org/10.33093/ijomfa.2026.7.1.8

Received on 24 April 2025; Accepted on 1 July 2025; Published on 28 February 2026

 

Paper 9: Innovative Approaches to E-Grocery: Analyzing Customer Satisfaction in Facebook Livestream Shopping

Authors: Karen Tien Wan Lin, Vincent Oh Kim Seng, Hasliza Hassan, Shaikh Fazlur Rahman

DOI: https://doi.org/10.33093/ijomfa.2026.7.1.9

Received on 10 February 2025; Accepted on 5 July 2025; Published on 28 February 2026

 

Paper 10: Gamification Strategies and Customer Churn Reduction in Entrepreneurial Retail Firms: An Empirical Study of Millennials

Authors: Si Chong En, Oo Yu Hock, Nor Azila Mohd Noor, Zheng Feei Ma, Khairul Nizam Mahmud

DOI: https://doi.org/10.33093/ijomfa.2026.7.1.10

Received on 19 May 2025; Accepted on 24 July 2025; Published on 28 February 2026

 

Paper 11: Digital Marketing and Consumer Behaviour in Travel Services: A Conceptual Framework on the Mediating Role of Brand Trust

Authors: Omar Abdulaziz Sultan Abdullah, Junainah Binti Mohd Mahdee, Nurazlin Binti Mohd Fauzi

DOI: https://doi.org/10.33093/ijomfa.2026.7.1.11

Received on 13 May 2025; Accepted on 19 August 2025; Published on 28 February 2026

 

Paper 12: Proactive Strategies, Absorptive Capacity and Competitive Advantage of Small and Medium Enterprise (SMEs) firms in East Java Indonesia

Authors: Ardianus Laurens Paulus

DOI: https://doi.org/10.33093/ijomfa.2026.7.1.12

Received on 27 May 2025; Accepted on1 August 2025; Published on 28 February 2026

 

Paper 13: Accelerating Technological Advancement and Financial Inclusion through Automotive–Takaful Collaboration

Authors : Lee Hui Shan, Kuang Kee Seng, Low Choon Wei, Liew Ping Xin 

DOI: https://doi.org/10.33093/ijomfa.2026.7.1.13

Received on 22 May 2025; Accepted on 2 August 2025; Published on 28 February 2026.

 

Paper 14: Exploring the Pathways of Artificial Intelligence and Sustainable Development in the Era of Industrial Revolutions: A Bibliometric Analysis and Future Research Agenda

Authors : Xu Bin, Teh Sin Yin, Sajal Saha

DOI: https://doi.org/10.33093/ijomfa.2026.7.1.14

Received on 15 July 2025; Accepted on 31 October 2025; Published on 28 February 2026

 

Paper 15: The Influence of Digital Competencies on Employability: The Mediating Role of Digital Empowerment and the Moderating Effect of Socioeconomic Status

Authors: Fraz Arshed Butt, Abdelhak Senadjki, Hui Nee Au Yong

DOI: https://doi.org/10.33093/ijomfa.2026.7.1.15

Received on 30 June 2025; Accepted on 25 October 2025; Published on 28 February 2026

 

Paper 16: Cultivating Responsible Artificial Intelligence Practices in Malaysian Higher Education

Authors: Sharfika Raime, Norsafriman Abd. Rahman, Raemah Abdullah Hashim, Mohd. Farid Shamsudin

DOI: https://doi.org/10.33093/ijomfa.2026.7.1.16

Received on 31 July 2025; Accepted on 25 October 2025; Published on 28 February 2026

 

Paper 17: Artificial Intelligence and Employee Well-Being: A Systematic Literature Review

Authors: Dombagaha Pathiranage Marian Shavini Medonka Peiris

DOI: https://doi.org/10.33093/ijomfa.2026.7.1.17

Received on 14 July 2025; Accepted on 25 October 2025; Published on 28 February 2026

 

Paper 18: Subdimensions of Technostress Across Industries: A Systematic Review

Authors : Jogtika Ramasamy, Nasreen Khan, Thandar Oo

DOI: https://doi.org/10.33093/ijomfa.2026.7.1.18

Received on 29 June 2025; Accepted on 25 October 2025; Published on 28 February 2026