SUBBARAO, A.; KHAN, N. .; DEVI, N. . Mastering Consumer Conversion: Unveiling the Management of E-Commerce Purchase Intentions: DOI: https://doi.org/10.33093/ijomfa.2023.4.2.9. International Journal of Management, Finance and Accounting, [S. l.], v. 4, n. 2, p. 186–205, 2023. DOI: 10.33093/ijomfa.2023.4.2.9. Disponível em: https://mmupress.com/index.php/ijomfa/article/view/585. Acesso em: 28 apr. 2025.