MOORTHY, K.; ZHUQIAN, L.; CHUN T’ING, L. .; JOHANTHAN, S. The influence of B2C e-commerce live streaming on consumers’ online purchasing behavior among Malaysian and Chinese consumers. Issues and Perspectives in Business and Social Sciences, [S. l.], v. 6, n. 1, p. 94–106, 2025. DOI: 10.33093/ipbss.2026.6.1.7. Disponível em: https://mmupress.com/index.php/ipbss/article/view/1649. Acesso em: 13 sep. 2025.