Ong, Chin Fong, and Chun Teck Lye. “Brand Loyalty in Online Brand Communities in Malaysia: A Uses and Gratifications Perspective”. Issues and Perspectives in Business and Social Sciences 1, no. 1 (July 14, 2021): 2–21. Accessed November 22, 2024. https://mmupress.com/index.php/ipbss/article/view/96.