Knowledge and awareness of corporate social responsibility in water projects in Narok, Kenya

Abstract

This paper explored awareness and knowledge of CSR water initiatives in Narok, Kenya. It assessed stakeholder awareness and knowledge and aimed to identify gaps in CSR communication in water issues. A descriptive design was used, and data was collected from purposively selected key informants and focus group discussions (FGDs) across the vast county. The findings revealed limited awareness by individuals and beneficiary groups on corporate social responsibility activities through local community leaders, local media, interactions, and friends and acquaintances. Community members were not informed about CSR water project efforts and their impact, limited awareness of CSR in water issues, engagement, awareness and misconceptions about CSR goals, benefits, and stakeholder roles. The study concluded that there was low knowledge and awareness of community water projects in Narok. It recommended targeted awareness campaigns through social media, radio, and print media, educational programs, regular feedback for transparency and trust, sharing impact reports and success stories for project value and local partnerships for awareness, training and empowerment. Recognising active members, conducting thorough monitoring and evaluation, respecting customs and cultural values, and involving minority groups will enhance the effectiveness and sustainability of CSR community water projects.