Kong, W.-E., Tai, T.-E., Naveen, P., Ng, K.-W. and Krisnawati, L.D. 2025. Exploring Generative AI Recommender Systems in E-Commerce: Model, Evaluation Metric, and Comparative Review. Journal of Informatics and Web Engineering. 4, 3 (Oct. 2025), 278–298. DOI:https://doi.org/10.33093/jiwe.2025.4.3.17.