Defining the construct and elements of Aesthetic Experience (AX) and User Experience (UX) in Augmented Reality Comics (AR Comics)

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Mohd Ekram Alhafis Hashim
Muhammad Zaffwan Idris
Che Soh Said

Abstract

The purpose of this study paper is to characterise the user experience (UX) and aesthetic experience (AX) of augmented reality comics (AR comics). The researcher used a methodology review approach on six models of each of the three AX models and the rest were UX models in order to assemble the constructs and elements of both models. Principally, AX and UX are differently disciplined, similar to AR comics, which require a combination of the two disciplines. Previous studies found that comics are aesthetic objects or art forms that use aesthetic experience (AX) as a measurement method. Simultaneously, AR is a Human-Computer Interaction (HCI) based technology that is always centred on user experience (UX). Therefore, this research paper is a preliminary step to collect the constructs and elements of AX and UX as a guide to finding the potential merger of the two fields.

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How to Cite
Alhafis Hashim , M. E., Idris, M. Z. ., & Said, C. S. . (2022). Defining the construct and elements of Aesthetic Experience (AX) and User Experience (UX) in Augmented Reality Comics (AR Comics). International Journal of Creative Multimedia, 3(1), 17–34. https://doi.org/10.33093/ijcm.2022.3.1.2
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Articles